One of the best things a small business can do is develop a marketing plan, this will push you to really think about your objectives, establish your target market and define your unique selling proposition. Putting time into a marketing plan upfront is the first, most valuable step to help you to focus your resources and plan for business growth.

A marketing plan together with a marketing calendar will form the basis of our recommendations. We think it’s important to remember that certain activities and channels work for some businesses and not others, this step helps us to work out the most effective and efficient way to achieve your goals.