It’s no secret that Social Media has changed all of our lives and that includes the marketing landscape. According to a Sensus Survey conducted in Australia in 2018, 8 out of 10 people in Australia use social media with 59% of these users check social almost every day and more than 1/3 check social media 5+ times a day. It’s used to communicate, to plan, to discover, to research, to learn, to shop, to stay updated, to be entertained, to express, to find similar people, to escape, to get creative etc.
1/3 Australian SMB’s are now using paid social advertising, almost two thirds of consumers (64%) will be more likely to trust a brand if they interact with consumers in a positive way on social media which is up 12 points this year. If this is something that you need help either beginning or managing we’re experienced in both and can help you gain a Social following that will expand your brand.